Ken Peterson

VP Sales & Marketing at Shea Homes, Arizona Division

Within a month, over 30,000 floor plans were already visited and personalized.

Shea Homes and Alpha Vision: Leveraging the power of technology to drive online marketing and sales results

AlphaVision partnered with Berlin-based Pure to develop Shea3D, Shea Home’s innovative and patent-pending solution that gives home shoppers the opportunity to create the living spaces they envision in an entirely new and more engaging way.

 

Shea3D allows customers to choose from unique main living spaces: entertainment-centric, kitchen-centric, or outdoor-centric, empowering them to select the one that best fits their lifestyles. Whether the buyer is looking for a home that offers an expansive, continuous living area for entertaining, comes equipped with a supremely functional kitchen for the gourmet chef, or promotes a complete indoor-outdoor living experience, Shea3D offers homes tailored to the specific needs of individuals and families alike.

 

Shea3D effectively expands the variety of home designs a buyer can choose from. If there are 9 plans available in a community, combined with the 3 different lifestyle spaces, there are actually 27 different home choices in total.

 

To start with, Pure developed the storyboard of a dynamic and entertaining video to bring to life how each Shea3D plan appeals to the 3 different lifestyles. The video has enticed thousands of online home shoppers to seek more information, leading them to visit the Shea Sales Centers and actually experience the lifestyle choices on display in their model homes.

 

AlphaVisionstepped in, using its robust AlphaPlans solution, to create Shea Home’s customized Virtual Presentation System. This presentation system effectively guides buyers through their dream homes: first with the selection of the lifestyle which best represents their way of life, then through additional options perfecting their particular needs and preferences.
Thanks to the collaboration between AlphaVision and Pure, Shea Homes has greatly improved its online marketing results—and boosted conversions in its sales centers!

 

Drive more traffic to your sales center with AlphaVision’s interactive floor plan solution!

 

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