The power of a well crafted rendering should never be underestimated. Renderings are your chance to make a favorable first impression with homebuyers. That initial impression will determine whether a visitor browsing your website will click on your plan and delve deeper into the specific details of that plan. A rendering should show more than just the factual details of the exterior architecture, a truly superior rendering connects with the homebuyer, helping the buyer form an emotional attachment to that home.
Additionally, an superior rendering, without question, projects an image of a higher quality built home, which will have a positive impact on your company image. Who wouldn’t want to live in this home? (rendering by Pure our high-end division; www.purerender.com):
During the downturn in the homebuilding industry, many homebuilders reduced their investment in renderings, only to later realize they should have put more emphasis on them to help differentiate themselves from their competitors in the battle for the limited number of buyers. Lesson learned, homebuilders have come back strong in the past couple of years, recognizing that renderings are an important communication tool to engage homebuyers on an emotional level…and it’s working for them.
Alpha Vision crafts superior renderings. Although we are known throughout the homebuilding industry for our interactive technologies, what you may not know is that we have developed a proprietary technology to produce photo-realistic renderings that set the bar much higher, and we do so at a very competitive price. Superior renderings at competitive prices…that’s value!
Let’s review why it makes sense to have the highest quality of rendering in your marketing:
The renderings are used across all marketing channels (website, email campaigns, advertising, sales center display, etc.) making it an investment that profits your entire marketing efforts.
Homebuyers look at a home as more than just its construction – curb appeal and lifestyle is top of mind. Renderings should convey such and become an emotional trigger – making buyers fall in love with a home.
Renderings are a reflection of the care your put into designing your homes, quality of construction and care for details.
Builders with multiple communities will sometimes showcase different types of renderings. Consistency is key in order to create confidence for homebuyers shopping different communities
It’s smart to have a rendering that has all the afore mentioned qualities…and to accomplish all that at a competitive price is value.
Having one company, one Project Manager, that can provide all your digital marketing solutions is much easier, and less time consuming for you…one call does it all!
If you are one of our many existing clients, please talk with your Alpha Vision Project Manager about upgrading to our PhotoRealistic style renderings. You’ll be pleasantly surprised by how affordable it is upgrade your current renderings.