09.15.2012

Online Virtual Arena Provides a Real Advantage for Coyote’s Sales Efforts

When the Phoenix Coyotes built their new arena, they were facing the challenge of new ticket sales well before the building was completed! Alpha Vision developed a series of marketing tools, including an online seating chart technology which propelled ticket sales online.

“[The virtual arena] is already the most important sales tool we have,” said Brian Byrnes, senior vice president of sales and marketing for the Coyotes.

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Read the full article here: ONLINE ARENA – SportsBusinessJournal