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How accurately are Alpha Vision’s renderings depicting my colors and materials?


To answer that question, it is necessary to first and foremost explain a central biological concept: the colors’ perception in the human eye.

The human eye perceives only the reflected colors. Thus, red is not “in” an apple. The surface of the apple is reflecting the wavelengths we see as red and absorbing all the rest. Cones are the responsible cells for color perception, and the number you have will greatly influence the way you perceive colors.

On top of that, additional external factors also influence the colors’ perception, such as:

  • The lighting – Whether you are looking at a color under a white neon, close to a warm yellowish lamp or next to your window will greatly influence your perception of that color.
  • The time of day – Closely related to the previous variable; colors’ perception is greatly influenced by the time of day. The white siding of a house will start to tint to a vibrant red-orange color as the sun goes down every day.
  • The medium – The colors of your materials are reflected and absorbed differently depending on the medium on which they are displayed. When you view your renderings on a computer screen, it will vary noticeably from one monitor to another, and they will look different still when you see them in print.  We minimize this variance by using accurate pantone colors on our perfectly calibrated monitors.

At this point, you probably understand where we’re going with this: yes, we can perform a perfect color match, but based upon the factors mentioned above, your perception of it will vary.

That being said, how does Alpha Vision depict my colors?

One of the main benefits of digital renderings is our ability to manipulate the variables listed above to influence how the colors appear. Our artists always take great care when creating your materials, and they do it with perfectly color calibrated monitors. For example, a rendering with a light setting of high noon will look vastly different from one using the golden hour of the morning sunrise of evening sunset.  Or we could turn off all influences from the light settings and make sure the rendering we deliver is a perfect match of your pantones.

Digital Rendering - Mid Day Lighting

Digital Rendering – Mid Day Lighting

Digital Rendering - Sunrise Lighting

Digital Rendering – Sunrise Lighting

As far as matching your materials, we use our extensive library consisting of most manufacturers’ patterns, textures and colors. If we don’t have your particular match, we will create it… because that’s what we do!