Blog | Alpha Vision™

09.09.2022

Going virtual : The evolution of traditional frame walks | Alpha Vision

Going virtual : The evolution of traditional frame walks A milestone in the homebuilding process, frame walks let stakeholders improve the new home design by identifying potential issues before going to market. The collaborative process allows homebuilders’ teams to assess aspects of the home potentially overlooked in a CAD drawing. During a frame walk, all… read more

01.13.2022

Zonda Acquires Alpha Vision

NEWPORT BEACH, Calif., January 13, 2022 — Zonda today announced the acquisition of Alpha Vision, a premier technology provider of interactive floor plans, digital site maps, 3D and virtual reality home renderings, and sales engagement software for the home building and real estate industry. The move is one of many in a synergistic strategy that… read more

11.25.2021

Housing Transformation Summit 2021: Innovation through Differentiation

Did you know that builders are only capturing 9% of the annual US housing market? Competition from used homes is high. But with the right strategies, builders can set their products apart from traditional real estate. Housing Transformation Summit 2021 is a unique event designed specifically to accelerate innovation and increase market share for new… read more

06.11.2021

5 Ways Analytics Can Guide Your Homebuilding Marketing Strategy

For homebuilders, interactive tool analytics is a powerful ally in crafting winning marketing strategies. When properly employed, these tools serve a role similar to a focus group. They perform market research for you in real-time—no need to send out surveys and wait for responses. By leveraging insights about your site visitors, the products, options or… read more

03.17.2021

A-Game Virtual Tours – Alpha Vision featured during TecHome Summit Virtual

We’ve come a long way with visualization and virtualization in the last couple of years but where are we headed. This session takes a look at the next generation of digital marketing engagement tools and techniques so you’re ready to keep competing for buyers’ time, attention, minds and hearts. Marc Lamoureux, Co-Founder at Alpha Vision… read more

11.10.2020

3 Ways That Interactive Floor Plans Drive Qualified Leads

More than ever before, interactive floor plans are indispensable tools for generating qualified leads. These floor plans provide an informative, aesthetically pleasing virtual tour of any property. Because they’re easier to digest than traditional floor plans, they help potential buyers visualize spaces with greater clarity. And since they’re more engaging, they encourage visitors to spend… read more

08.04.2020

Alpha Vision is featured on Meyers Research / Metrostudy Webinar

We all Recognize and appreciate the outstanding work of Meyers research in these changing times. Alpha Vision was proud to sponsor the Webinar "2020 Consumer Sentiment Results For Today's New Normal". Principal Mollie Carmichael presented invaluable information on today's home shoppers and their feelings about the housing market amid the COVID-19 pandemic based on their… read more

07.22.2020

20/20 Vision For 2020 & Beyond – Webinar featuring Marc Lamoureux

We’re not just in a disruptive period we’re in a transformation. This transformation brings home builders an opportunity to sell more new homes than ever before. Mike Moore invited Marc Lamoureux of Alpha Vision to discuss what he witnesses from home builders since the pandemic and what technologies shine in these changing times. read more

06.02.2020

Alpha Vision featured on TecHomeBuilder’s webinar Revisioning Homebuilders Digital Marketing

Marc Lamoureux had the privilege to speak on the TecHomeBuilder Webinar this last Friday May 29. As so many industries, home building is being transformed by technology while it adapts to the new normal! read more

04.29.2020

Adapting to the new normal: Top marketing tools to engage home buyers during the COVID-19 pandemic

With the impact of the COVID-19 pandemic hitting all industries, including the real estate market, home builders and their sales executives are feeling the chaotic ripple effect of social distancing and contactless relationships. Fortunately, at the same time, maturing technologies are becoming ripe for addressing the challenges caused by the crisis—and may well become the… read more

02.22.2019

Alpha Vision™ announces integration for Zillow Group’s Inline Community Preview

As a Zillow Group Advantage Program partner, Alpha Vision™ developed the AlphaMaps™ plug-in to help Zillow group builder customers easily enhance their Zillow listings and improve their communities’ discoverability. The plug-in will be demonstrated at the NAHB IBS show in Las Vegas, from February 19-21 in various events. The AlphaMaps™ plug-in will also be showcased… read more

10.12.2018

Zillow Group announces Alpha Vision as a launch partner in the Zillow Group Advantage Program

Alpha Vision™ now part of the Zillow Group Advantage Program to bring its technology to enhance listings of certain Zillow Group builder customers Miami, Florida and Montreal, Quebec - June XX, 2018—Alpha Vision™, a worldwide developer of interactive, virtual reality and augmented reality solutions for home builders and real estate developers, is pleased to announce… read more

10.20.2016

TOP 5 Reasons to Use Photo-Realistic Home Renderings

The power of a well crafted rendering should never be underestimated. Renderings are your chance to make a favorable first impression with homebuyers. That initial impression will determine whether a visitor browsing your website will click on your plan and delve deeper into the specific details of that plan. A rendering should show more than… read more

09.15.2016

Behind the Scenes Magic of Our Suite of Solutions’ Connectivity

One of the main advantages of leveraging Alpha Vision™’s entire Suite of Solution is their inter-connectivity. Alpha Vision™ is not just building static images of floor plans and sitemaps anymore; we are developing smart inter-connected solutions that can talk to each other and share information! That means your smart floor plan can share information to… read more

08.18.2016

Immersive Tours : The Next-Generation Consumer Engagement

Animated model home tours have long proven to be a viable, cost effective alternative to expensive fully decorated model homes. However, today’s demanding home buyers want more than a 60 second “walk-through”; they want to be self engaged, taking control in the visit. Alpha Vision™’s Immersive 360 Tours answer this need and bring home tours to the… read more

07.12.2016

AlphaPlans™ on smartphones

AlphaPlans™ was first launched in 1999 - under the “e-floorplans” appellation - as a technology platform with CMS. At that time most of the web navigation was performed on desktops and laptops. A few years ago, as the use of smartphones to shop online became much more prevalent, some of our clients asked us about… read more

07.07.2016

Thank You For Joining us !

Last week, we attended this year's PCBC in San Francisco, CA, with the greatest of the home building industry. Thank you to all attendees for making our Luncheon & Cocktail Welcome Party a success! Schedule a “Go To Meeting” with us to review Alpha Vision™'s and Pure Renderings' latest innovations in digital technology for your website… read more

06.07.2016

Most Efficient Tools at Turning Prospects Into Sales

This might not come as a surprise to you, but ''it is estimated that between 1-3% of web site visitors engage on a home builder web site by subscribing to a newsletter, requesting more information, scheduling an appointment, or other form of opt-in. That means that for every 1,000 people who visit your site, as… read more

05.04.2016

Can AlphaMaps™ be leveraged on my website and in my sales center?

Yes!... and it really is that simple. AlphaMaps™is the latest technology for real-time representation of lot availability at your communities. Thanks to Alpha Vision™’s integrated smart Web Services, this solution can be connected to your website and sales center simultaneously - therefore improving your efficiency and performance! … read more

04.11.2016

Keller Homes, Part of the Alpha Vision™ Family for Over a Decade

Keller Homes is a long-time client of Alpha Vision™'s, dating back to 2005. For over 30 years, Keller Homes has designed and crafted more than 3500 new homes in Colorado Springs. They're part of the local landscape and the fabric of the community. Back in 2005, our collaboration started with a few test plans, and… read more

03.14.2016

TOP 4 Reasons Why Home Builders Should Think Mobile First in 2016

While we all know that mobile devices have become man’s new best friend, here at Alpha Vision™, we thought that we’d look at the latest 2016 trends in mobile adoption, and summarize for you the top reasons to go mobile for home builders. #1 – Mobile Adoption, so 2014 "Mobile to overtake fixed Internet access… read more

03.14.2016

15 Minute Coffee Break Crash Course

At Alpha Vision™, we know your time is truly valuable. This is why we came up with our special 15 Minute Coffee Break Crash Course! It' a fun way to learn more about our interactive Suite of Solutions. By the time you finish your coffee, our Crash Course will be over and you can go back… read more

02.24.2016

How will AlphaPlans™ drive qualified leads to my sales’ center?

Bill and Christina are shopping for a new car. As one can expect, their first step is to search online for information on available brands, models, options, pricing, etc.… read more

02.15.2016

How accurately are Alpha Vision™’s renderings depicting my colors and materials?

To answer that question, it is necessary to first and foremost explain a central biological concept: the colors’ perception in the human eye. The human eye perceives only the reflected colors. Thus, red is not "in" an apple. The surface of the apple is reflecting the wavelengths we see as red and absorbing all… read more

02.09.2016

As Project Lead, how does Alpha Vision™’s streamlined project management process benefit me?

At Alpha Vision™, we are very protective of your time – we know you are busy and want to make sure that every minute you invest in this collaboration is as efficient as possible. Which is why we perfected our project management process, during which our highly trained, professional Project Managers utilize our proprietary online… read more

01.26.2016

How do I Integrate Interactive Tools on my Website?

Are you looking to improve customer engagement on your website? Of course you are, it’s the whole point of having a website. And Alpha Vision™ has two ultra engaging tools that will help you do just that: AlphaPlans™ – our interactive floor plan solution, and AlphaMaps™ – our interactive site map solution. So now you… read more

01.11.2016

It’s IBS 2016 – come meet with Alpha Vision™!

Alpha Vision™ - in collaboration with Over The Moon Advertising - is proud to announce its Invitation Only Luncheon : Home Buyers Digital Disruption. Come meet with us for the International Builder Show (IBS) 2016 at the Wynn Resort, Las Vegas - let's discuss powerful digital marketing strategies together! It's January again – and IBS is just on time to get your 2016… read more

01.10.2016

Can Home Builders’ Leverage Only Certain Solutions from Alpha Vision™’s Suite of Solutions?

Interview with Marc Lamoureux, President and Co-Founder of Alpha Vision™ The answer is yes – and we actually recommend to take your time! The 20+ years that I spent supporting American home builders of all sizes with their marketing strategies taught me something important; technology is a means, not a goal. In other words, there… read more

12.22.2015

Success is built one step at a time – North Prairie Developments’ success story!

Canadian home builder from Saskatchewan, North Prairie Developments, became our client in January 2015. They were a bit cautious at first, wanting to try a new type of rendering style so they could evaluate not only the quality of the final image, but our entire rendering process. Having dealt with several rendering companies prior to… read more

12.15.2015

What are the benefits of our Content Management System (CMS)?

Alpha Vision™’s Content Management System (CMS) is extremely robust and empowers our clients to take full control over any or all of our cloud-based interactive solutions. As a result, they save a substantial amount of time and money by performing minor changes and… read more

11.19.2015

The Power of Analytics – Behavior of Consumers on your Website Interactive Tools

A client of ours launched a new Sun Room option for a series of their plans, which they hoped would be well received by their customers. However, after considering several months of sales data, it appeared that the Sun Room was simply not popular. Thanks to AlphaPlans™, we provided them a look into data collected… read more

11.17.2015

How can Alpha Vision™ support my sales center?

Alpha Vision™ has been supporting homebuilders with its Suite of Solutions for over 22 years now, all along focused on engaging digitally with home buyers. Since the beginning, we have been strong believers that the core of a builders marketing program is the sales center and that… read more

10.20.2015

Freshly Redesigned Website – for the Benefit of Home builders and Developers

Laval, Quebec Canada – October, 2015 – Today Alpha Vision™ officially launches its new Website. The site has been designed with the end user at heart – for a more intuitive and smooth navigation; on all devices. “We intend this new version of our site to be of tremendous value to home builders and real-estate developers… read more

09.23.2015

What are the Benefits of an Interactive Site Plan?

Adding an interactive site plan to your Website is a great way to provide home shoppers a detailed overview of the lots for sale. For each lot, shoppers can rapidly visualize the available home models for that particular lot (as defined by you the home builder) and from there, can start personalizing their future home… read more

08.23.2015

Visiting Some of our Clients’ Sales Centers

I recently had the pleasure to travel to sunny California for the PCBC Show 2015. Marc, Richard and I took the opportunity to visit some of Shea Homes communities - Frame & Focus and Origen - and immerse ourselves into the actual reality of their sales environment. First, a special thanks to Vanessa Linn, V.P. of Sales… read more

07.23.2015

How to Engage Prospective Home Buyers with an Interactive Neighborhood Map?

By creating a detailed interactive neighborhood map, home builders can provide a useful and engaging way for home shoppers to learn more about the community and the surrounding area. With an intuitive user interface, it provides information on the various point of interest around the community such as schools, shopping, parks and many more which… read more

06.14.2015

Celebrating 5 Million Floor Plan Visits in 2015… and Counting!

Learn how AlphaPlans™, our interactive floor plans solution, can be a game changer for you too in 2016! Attracted 3M more visitors and leads in 2015 year over year: 5,736,254 Alpha Vision™ interactive floor plans visited by 1,226,390 unique visitors Kept home shoppers engaged on your website: Home shoppers spent in average more than 12 minutes on their favorite floor plans Let… read more

05.14.2015

Home Builder Renderings – Going Beyond Showing a Home!

Home builder renderings are more than just an image representing the architecture of your project - or at least they should be. Yes, a rendering is a communication tool to illustrate what your building will look like, but we believe it needs to go beyond that! A truly effective rendering should elicit emotion from the… read more

09.14.2014

Floor plans: Online Consumer engagement reaching new levels with Alpha Vision™ Room Planner HTML5

Since we launched Space Planner as part of our website suite, a little over 5 years, we were shocked by the success of our online furniture planning tool. It immediately became one of the most popular features used by home buyers. Since then, more than 500,000 floor plans were furnished by home buyers by consumers spending in… read more

04.22.2014

Shea3D Brings Interactive Floor Plans to New Levels!

Once again Alpha Vision™ Interactive floor plan technology has been supporting a home builder in its online marketing strategy with the launch of Shea3D, a new innovative approach to home design and home building. As always, when needing the most advanced, cutting-edge technology, Shea called on its partners, industry leaders Alpha Vision™ and Berlin-based Pure, to develop all the… read more

03.23.2014

What Options are Available to Home Shoppers with their Personalized Floor Plan?

Online home shoppers like to interact with home planning tools in order to visualize and customize their floor plan (using our Interactive Floor Plan Tool) and the exterior rendering of their future home and compare models or different styles. According to our data, they then proceed to print their plans for future reference or to… read more

09.14.2013

Alpha Vision™ partners with Del Webb Communities with success!

Alpha Vision™ partnered with Del Webb Communities for the pre-sales of the Corte Bella community in Phoenix, Arizona. The objective of Del Webb was to generate awareness and initial sales prior to the model homes completion. The results were phenomenal: “38 homes sold in 30 days with not a stick in the ground” as says… read more

09.15.2012

Online Virtual Arena Provides a Real Advantage for Coyote’s Sales Efforts

When the Phoenix Coyotes built their new arena, they were facing the challenge of new ticket sales well before the building was completed! Alpha Vision™ developed a series of marketing tools, including an online seating chart technology which propelled ticket sales online. “[The virtual arena] is already the most important sales tool we have,” said… read more