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Design your own digital sales environment

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RECEPTION

Reception

The optional reception is a great first contact with home buyers upon arrival. As they probably reviewed your community and products online first, they are likely to show up already registered with their favorite home and options saved under their personal profile.

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Products presentation

Replacing the traditional wall display, alphacenter allows to customize the content relating to your products options and upgrades. This serves as a great buffer zone in a high traffic sales center, further preparing buyers before they meet with your sales associate.

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CYBER CAFE

Cyber Café

Understanding the trend of today’s relaxed sales environments, the alphacenter technology – fully compatible with iPad – can adapt to any environment such as a cafe area demonstrated here. Here again, the content can be customized on the fly to be relevant in your overall sales flow.

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RELAXED SEAT 02

Relaxed seating

When surveyed, buyers mention that they often feel pressured during their visit to builders’ sales centers. alphacenter offers builders infinite possibilities of creating engagement zones focused on their visitors’ demographics.

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ENGAGEMENT TABLE

Engagement table

At the comments are of the alphacenter experience is the touchscreen presentation, where sales associates can fully engage with home buyers reviewing all of the value of your products and community features. The touchscreen also serves as a gathering point, replacing the familiar topo table with one that has much more functionalities!

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Reception

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Display

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Cyber Café

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Relaxed seating

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Engagement table

Overall view

Improve homebuyers conversion in your Sales Center! 


Take the first step towards digitally engaging your audience using interactive solutions such as alphacenter! Explore untapped business opportunities and propel your website and sales center to the next level!
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Today’s consumer engagement

The historical gap between how buyers want to buy and how sales associates are selling is closing. Today’s sales environment is adapting to this changing consumer buying behaviors. And consumers are getting used to being served that way…with more power and control than ever before. For homebuilders, it’s now all about finding the best way to engage with our audience, without making them feel pressured. It’s this very idea that lead to the creation of alphacenter.

  • alphacenter engages homebuyers throughout the sales environment
  • The information is adapted for each device / place in the environment and focuses the content where it has the maximum impact
  • The full HD touch screen will become the hub of your sales center. Take advantage of all of its capabilities by projecting animation videos or community renderings (alphaview), floor plans (alphaplans) or site maps (alphamaps) on a separate screen displayed in your sales center. Thanks to our HTML5 based technology, walk through the model with a tablet, wirelessly connecting via airplay to display the options and features specific to that particular plan
  • The optional use of a stylus pen is a great way to leverage control of the touchscreen, allowing the sales associate to further engage home buyers by symbolically passing control to them via the stylus, making it a true conversation
  • A personal brochure summarizing all their preferences is emailed and arrives in their inbox before they even get settled in their car. What a great way to review their favorites, on their tablet or phone as they drive home. This is what will make you memorable above and beyond any other builder community they visited that day!

Pre-qualified visitors to your Sales Center

For some home shoppers, visiting your sales center may be the start of their home buying journey.  However, as most home shoppers begin their search online prior to visiting your sales center, this is most likely that they have already reviewed your community lot map and floor plans ahead of their visit, thanks to our Website tools as alphaplans and alphamaps.

Our builder clients’ sales associates report that it is common for home shoppers to enter the sales center prepared with a printed brochure of their favorite plans in hand, or saved on their tablet, configured with their desired options and elevation of choice.

Different Content Where it Makes Sense

When surveyed, buyers often mention that they feel pressured during their visit to builders’ sales centers.  They also mention that the presentation feels canned, and not enough attention is given to their specific needs and wants.  alphacenter provides the flexibility to steer presentations outside of the usual path which increases homebuyers’ confidence that your sales associates are really about finding the perfect home for THEM.  Strategic integration of the technologies offered by alphacenter in the allotted space of your sales center offers the flexibility to adapt instantly to what is important to each individual homebuyer.

With alphacenters’ content management system (CMS), you have the ability to customize this experience and introduce your visitors to various levels of information depending upon the presentation device and location within the sales center environment.

Increase the Impact of Your Model Home

You spend much care in building and merchandising your models to impress prospective buyers and provide a sense of living they can relate to.  Where better to also showcase your available options, upgrades and finishes?  The adaptability and mobility of alphacenter is instrumental.

For Example, purposefully placing a monitor in the kitchen of your model, wirelessly connected to your sales associates’ iPad or tablet, promotes further engagement of home buyers by displaying the options and upgrades available to this particular plan while inside the relaxed environment of the model home.

Inter-Connectivity of all Solutions

Supported by a series of web services allowing for virtually limitless connectivity, your sales center will be smart – wisely connected to the Alpha Vision Solutions’ suite:

Alphaplans access your home buyer’s preferences pertaining to their personalized floor flans, favorite home elevation, selected color pallet, orientation of the plan, and furniture placement as per the Roomplanner. Also, learn where they’re sharing their preferences through social media sites and email
alphamaps get a real-time view on your community’s availability. Accessible seamlessly within your website and sales center, the solution will automatically update itself with your community’s latest site map.
alphaview engage your home buyers with our photo-realistic digital renderings and/or videos presenting your community and all the amenities and features. The best capture the attention of home buyers and elicit emotion beyond just an image.

Smart!

alphacenter is a cloud-based solution that can be entirely managed on the client’s end, via our intuitive Content Management System (CMS). It allows for real-time updates for lot availability, plan configuration information, sold homes configuration, and rich content changes from builder systems. Our flexible CMS, designed with you in mind, allows you to customize the experience for each of your devices, and for various locations within your sales center.  For instance, you would allow the full alphacenter experience at the main presentation area, but may limit it to the alphaplans portion on the tablets as you and your customer walk through the model home.  Or you may have a space in your sales center designated to lot selection, and may want to allow the screen in this area to display only the alphamaps portion of the alphacenter program.  It’s all up to you and your sales approach.

 

Having it hosted on the cloud allows for automatic and effortless updates, saving important maintenance time!

Online favorites used within sales center

All along their browsing of different lot options online, a like button is available so visitors can indicate their favorite lots, plans and community features. This information is then available within the analytic dashboard to provide insights on lot popularity, premiums, etc. A clever tool to gather more insights and fine tune your offering and presentations!


smart – The Alpha Vision Advantage

Maximize your efficiency and performance with Alpha Vision’s smart Advantage! Discover how our inter-connected Suite of Solutions will drive value to your business with more connectivity, more consumer knowledge, more flexibility… more possibilities!

  • Custom Web Services for infinite connectivity possibilities
  • Strong control with a cloud-based Content Management System (CMS)
  • Powerful analytics to help build knowledge of your audience
  • Automated and centralized updates via Web services
  • Qualified registrations captured from multiple touch points
  • Single assets and content shared between desktop and mobile devices